Effective Date: 14th May 2025
Last Updated: 14th May 2025

Welcome to Trade by Birchwood (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website https://tradebybirchwood.com (the “Site”).

1. Information We Collect

We collect both Personal Information and Non-Personal Information in the following ways:

a. Information You Provide Voluntarily

  • Account Registration: When you create an account, we collect your name, email address, phone number, business details (if applicable), and billing/shipping addresses.

  • Order Processing: We collect order details, transaction information, and payment information (processed securely via third-party gateways).

  • Communication: When you contact us via email, phone, or through contact forms, we collect the content of the message and your contact details.

  • Newsletter Subscription: If you subscribe to our newsletter, we collect your email address and communication preferences.

b. Information Collected Automatically

  • Usage Data: We collect information about how you interact with our Site (e.g., pages viewed, referring URLs, access times, and device information).

  • Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience, personalize content, and analyze traffic. You can control cookies through your browser settings.

2. How We Use Your Information

We use the collected information to:

  • Process and fulfill orders

  • Manage user accounts and authentication

  • Provide customer service and support

  • Communicate updates, promotions, and relevant product information

  • Improve our website, services, and user experience

  • Comply with legal obligations

3. Legal Bases for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:

  • Performance of a Contract: To fulfill our obligations when you place an order.

  • Consent: For marketing communications (opt-in required).

  • Legal Obligation: Where processing is required by law.

  • Legitimate Interests: For internal analytics, fraud prevention, and improving services.

4. Sharing and Disclosure of Information

We do not sell or rent your personal data. However, we may share your information with:

  • Service Providers: Payment processors, delivery partners, and IT service providers for operational purposes.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets.

  • Legal Authorities: If required by law or to protect our legal rights.

5. International Data Transfers

Your information may be processed and stored outside the UK. We ensure adequate safeguards are in place when data is transferred internationally, including Standard Contractual Clauses approved by the UK government where necessary.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, or reporting obligations.

7. Your Rights Under UK Data Protection Law

You have the following rights:

  • Access: Request a copy of your personal data.

  • Rectification: Correct inaccurate or incomplete data.

  • Erasure: Request deletion of your data (“right to be forgotten”).

  • Restriction: Limit processing of your data.

  • Data Portability: Receive your data in a portable format.

  • Objection: Object to processing based on legitimate interests or direct marketing.

  • Withdraw Consent: At any time, if processing is based on consent.

To exercise these rights, contact us at info@tradebybirchwood.com.

8. Data Security

We use industry-standard security measures, including encryption, firewalls, and secure hosting environments, to protect your personal information. However, no system is completely secure, and we encourage you to take appropriate steps to protect your data as well.

9. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

10. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we encourage you to review their respective privacy practices.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. Continued use of the Site after changes indicates your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, you may contact us at:

Birchwood Trade
3, 44 The Cutts, Dunmurry,
Belfast BT17 9HN, UK
📞 028 90 135 313
📧 mailto:info@tradebybirchwood.com